Hi!
I'm Polina
ZAHA
I'm a female director and DP working in advertising, film, and fashion. I am based in LA and shoot globally. My campaigns have gone viral multiple times, been featured on Instagram's official grid, and recognized by LinkedIn in a case study in creative storytelling.
I've led video departments at billion-dollar brands like Cult Gaia and Oh Polly, building creative strategy and producing work that breaks engagement records, and connects with millions of people.
My practice is rooted in a strong female perspective and a belief in the power of visual storytelling to bring people closer together. I'm drawn to beauty, individuality, and ideas that bring the unexpected. What lies at the heart of my practice is a desire to create imagery that feels elevated yet sincerely human, kind, and celebrates what makes each of us unique. I strive to make beautiful stories that leave audiences feeling a more connected to themselves and one another ♥︎
WORK
THAT
PERFORMS
Instagram Views
First Month of Launch
32M+
views on a single campaign
#1
3.9M+
multiple most engaged campaigns in brand history
Featured & Recognized
Featured on Instagram's Official Grid
My work was selected and featured by Instagram on their official page, reaching millions of users worldwide.
LinkedIn Creative Case Study
LinkedIn spotlighted my creative process through a published case study, highlighting the storytelling and strategy behind my campaigns.
Speaker at Miami Ad School & RISD
Invited to speak at two of the top creative institutions in the country about filmmaking, creative direction, and building a career in visual storytelling.
Viral Campaign Creator
Multiple campaigns have gone viral across Instagram and TikTok, with individual projects reaching 32M+ views. I invented the "interactive product listings" format for Oh Polly that became the brand's most-engaged content ever.